Headshots | Make More Money with Team Composites with Jeff Poole
For the most part professional headshots are a commodity. The average headshot client is looking for the fastest cheapest way to get a quick headshot. Of course, if you have the right client, you can flip a basic headshot into a personal branding or portrait session and make a little more money. However, larger companies, doctors, lawyers, and realtors could care less about holding a cup of coffee and laughing! So, what else can we offer these headshot clients to increase profitability, loyalty, and service?
Enter the team headshot composite. A team photograph not taken in a single frame. Each team member is photographed individually in a consistent manner and composited together.
So why would a company choose this style of team photo over the traditional method? There are many reasons. Below are just a few.
I know what you’re thinking, this seems like a lot of work. Well, not really when you think about the benefits! Imagine being the ONLY person a brand must come to every time they add a new team member or want to update their team photo. Now it becomes easier than ever to update a single person as they age or change physical appearance and we can charge for each time we manipulate the master file!
Below are 5 simple steps to start making money with team composites
Adding team composite photos is something that is so easy to incorporate if you’re already doing headshots! So, moving forward, try to avoid photographing team photos the traditional way. Your team leader will thank you for coming up with a solution that makes it easy on them. When setting up for your first time, be sure to take notes on everything so you can create consistent results time and time again. And finally, I recommend having a rate for the following scenarios...
Now you’re able to charge you digital art fee if someone leaves as well as the new headshot, clipping path fee and digital art fee for adding new people! Start playing around and let us know what you think!
Jeff, along with his wife Lori own Indigosilver Studio in Wilmington NC, offering boutique boudoir portraiture and wedding photography. They also own and operate Photo Insight, their educational outreach for photographers. Jeff has over 15 years experience as a wedding photographer and one thing’s for certain… things change. If you don’t adapt to those changes, you’ll be left behind. Due to the success, Jeff and Lori have had in their own business with digital marketing. Jeff has taken on the role of Marketing Chair for Professional Photographers of North Carolina and Engaged Wilmington, A local non-profit wedding association. On the education side of their brand, Photo Insight, Jeff enjoys working with photographers that are struggling to take their business to the next level. If you're looking for help with pricing, workflow, or sales psychology give Jeff and Lori a shout to see how they can help you!
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