0

Your Cart is Empty

Adding Personal Touches to Enhance Your Client Experience

Adding Personal Touches to Enhance Your Client Experience

Adding Personal Touches to Enhance Your Client Experience with Lindsay Walden

 

Hi Intuition fans! My name is Lindsay. I own Lindsay Walden Photography in Colleyville, Texas and specialize in fine art newborn and maternity portraits. I’ve worked hard over the years to develop a very distinct brand within the luxury market in my area. By focusing on providing my clients with an exceptional experience I’ve set myself apart as a desirable, in demand high end studio in a market saturated with other photographers. Today, I’m sharing some of my favorite tips for adding personal touches that enhance the client experience.

 My client experience begins long before they are standing in front of my camera. I take care to focus my marketing, website and social media on showing the client experience as much as possible. By the time most potential clients inquire with me they are already pretty excited about what they will experience. I start the client inquiry conversation by scheduling a brief phone call. This phone consultation is an incredible opportunity to identify a client’s needs, worries and anxieties and to immediately alleviate them. The phone consult is likely the reason most potential clients end up booking with me.

 Backdrops from left to right: Cotton Field, Daydream, Juliette Peach

At the end of the phone consultation every interested inquiry will schedule an in-person design consultation. During this design consult I’ll explain everything they need to know about their session including how to prepare, what to expect, what to bring, etc. My goal is to make sure they have all the information they need so they do not have any questions or worries. The sessions should ultimately be a lot of fun for them. It is also an opportunity for them to try on gowns. To enhance my client experience I offer clients a selection of over 100 gowns to choose from. Most of which are higher end, couture gowns. Clients LOVE this part of the process. We talk about the design for their session and it is a fun opportunity to show them the variety of beautiful Intuition Backgrounds I offer and other props and designs.

 The day of their newborn session clients arrive to the studio with baby. Mom is whisked away to our hair and makeup room which is designed with the look and feel of a day spa. With a comfy salon chair, flattering mirror with makeup lights, and all kinds of small touches to help them feel spoiled. On a shelf I keep nail polish with trendy colors, makeup blotters, lotions, breast pads and perfumes. In addition I put out a selection of delicious snacks and refreshments.

Backdrop: Hale

While mom is being pampered my assistant and I take baby and I start photographing them. By the time I am finished photographing baby, mom is usually finishing up with makeup. If there are older siblings or if dad is coming they typically will arrive at this time. At the design consultation I will have provided recommendations to my client about what the rest of the family can wear to their session. I keep a number of darling dresses for girls and outfits for boys as well.  If the rest of the family has to wait at all while I finish up photographing baby I have a TV to keep them entertained and lots of toys for a variety of ages. 

Backdrop: Awake

Essentially my approach is to identify every conceivable need a client may have and to meet it before it is an issue. Every little detail matters. From the towels clients use to dry their hands in the bathroom to the pens I use to have them sign their contracts to the gourmet candies, everything has a luxurious feel. Adding these personal touches that enhance the client experience help set my studio apart and attract the luxury client.

ABOUT THE AUTHOR

Lindsay Walden is the owner of Lindsay Walden Photography based in Colleyville, Texas. She specializes in fine art, newborn, and maternity photography with a heavy emphasis on creating custom photo sessions.


Leave a comment

Comments will be approved before showing up.


Also in Blog

How to Style Princess Sessions with Kasey Duvall
How to Style Princess Sessions with Kasey Duvall

Princess sessions are all the rave right now. The littles and parents get so excited for these! You can make it such an amazing experience for your clients. I mean, who doesn’t want to dress up as a princess and have it documented? They are pretty fun for me too, the joy that travels through that lens is quite amazing.
Read More
Photographing Headshots with Amanda Campos
Photographing Headshots with Amanda Campos

At the heart of our business are our clients and the magical experience they get every time they meet with us. Our goal at the studio is to make every subject feel warm, welcomed, safe and secure. Free to be. The more comfortable our clients feel in our studio, the more true to character their images will be. We do everything possible to make our clients feel good and feel like they’re able to be themselves in front of the camera. 
Read More
3 Tips for Family Portraits on Large Backdrops with Kasey Duvall
3 Tips for Family Portraits on Large Backdrops with Kasey Duvall

I love a good on-location family session, personally they are my fav… but when the weather starts to get cooler in my area, outside sessions are harder to come by which negatively affects my business. Having a big backdrop for studio family sessions keeps my bookings coming through the door in the colder months. I am going to share a few tips to help these shoots go smoothly while keeping the images beautiful and classy.
Read More