Creating Wall Guides with Ana Brandt
The best thing you can do for your clients is to show them how amazing images will look in their home. There are lots of wall guides on the market that you can buy and customize, or you can make your own! I created a quick little video to show how you can make your own.
You can create these for your website, Instagram, and even make a book out of them. They are invaluable for showing clients how to make a house a home. You can offer a promo as well and take this time to encourage people to decorate their walls and order from past sessions.
Now more than ever we need to constantly be reaching out to our clients beyond the session. Remember all those things we said we would get done when we have time? Having a wall guide is the perfect item to create now and have for the future.
You can create blog posts, share on social media, and even have a dedicated page on your site showing samples. I also suggest doing this every month and come up with new ideas, just like design houses do. For years I had a wall collections guide on my ordering table, and every client that went through their images loved to look at it and get ideas.
You can google photographer wall guides and find tons of resources, or you can just go to any stock service and search on room decor. I used a couple from Ariana Falerni in this, and I also love Shutterstock. They have gorgeous walls for children, master bedrooms, playrooms and more. If you do a quick search you will find tons of wall samples and have a unique guide.
Personally, I think every week you should try and post a couple samples on all social channels to remind clients to hang their images and, most importantly, print them! I also think you should create pin boards. Designers love to share these ideas as well! You can even partner with a designer and plan out walls for clients who need decorators. I have partnered with my local Framer and he has been able to hang wall art for my clients. Once you open the doors to showing your clients how amazing their walls can look with your art, the possibilities are endless!
Too often I think we just assume that clients know where to hang their images, what size, or whether it should be a frame or a canvas. Many do not, and many will often order too small for their large walls at home. By creating wall guides and showing samples for frames and canvases, your clients now have a visual. You can go one step further and add sizes to the samples so clients can truly understand. If you have even more time on your hands, you can print a little brochure and include it in your client packet! I promise you, if you spend a little extra time on this part of your business, you will be rewarded.
Now is a great time to create your own wall guide using my new wall templates. 25 different room designs to keep you and your clients inspired! https://www.bellybabyschool.com/courses/create-market-and-sell-wall-art
Ana Brandt
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